Launchpool AMA Recap — REV3AL

8 min readJun 17, 2022

Launchpool x REV3AL AMA Summary

Place: Launchpool Official Telegram Community

Date & Time: Tuesday June 14th, 16:30 UTC

Guests: Adam Russell, Co-Founder & CRO of REV3AL

Host: Spiderman (Launchpool Team)

Launchpool was excited to host Adam Russell, Co-Founder & CRO of Rev3al for an interactive Ask-Me-Anything session with the Launchpool Community. The session lasted approximately 1hr and consisted of questions from the Launchpool Team as well as questions from the Community.

Questions from the Launchpool Team


Hello and Welcome all LPOOLers,

As many in our Community already know, today we have an AMA session with Adam Russell (Co-founder & CRO) of Rev3al.

REV3AL is a Digital Copyright Protection & Anti-Counterfeit Technology which protects artists, creators, and owners of Intellectual Property across the digital spectrum and into the physical world.

As always, the chat will be muted for roughly 30mins whilst we ask the pre-prepared questions. After this, we will open up to questions from the Community for another 15 mins. We will also enable “Slow Mode” for questions.

Welcome Adam

Adam Russell: Hello everyone. Very excited to be here!

SpiderMan: Please could you give the Community a quick reminder of the project.

Adam Russell: Of course, since we were on Launchpool there has been so much fraud and scams in the digital media space its crazy.

The Rev3AL platform provides artists, creators, and IP owners with protection across the digital spectrum/Metaverse and into the physical world. The REV3AL blockchain agnostic digital watermark Rev3AL technology uses multiple layers of security to protect and authenticate data.

The Rev3al tokens are an essential part of the Rev3al ecosystem which utilizes distributed ledger technology to provide secure information about protected intellectual property. Additionally, it hosts the Rev3al ID, which is a unique reference hash required on every Rev3al protected digital media content. Using this ID, the content can be validated and authenticated.

SpiderMan: Could you tell us about the main developments since the raise?

Adam Russell: Where do I start there have been so many!

We have expanded our management and developer teams bringing in experienced professionals who bring a great deal of insight and innovation to both the product development and the REV3AL ecosystem of technology and partners.

Our product development roadmap can now be clearly defined and measured to get us to the MVP stage as quickly as possible.

We have signed on 40+ new partners and we partnered with Near Protocol to help develop the registry aspect of our system.

SpiderMan: How are you tracking against your roadmap? Could you please talk us through the next steps.

Adam Russell: We are tracking well and actually expanding the roadmap as new opportunities or applications for the technology emerge.

For the next steps, our team is aggressively working on a “Minimal Viable Product” which will be built and tested on our secure marketplace. This will serve as the first line of defense against the rising need for solutions to protect people against the Scams and fraud they hear about every day.

Followed by a commercially viable API “Application Protocol Interface” that will be able to be implemented into any compatible platform/marketplace.

We are super fired up about the growth of our ecosystem regardless of the market. When I spoke on stage in Miami a few years back with Brock Peirce and Jermy Gardner he mentioned that the best projects are launched in a bear market and that its the best time to really develop a serious product

SpiderMan: This is a great product as it would save us from the bad actors. What are the potential barriers to the project hitting its roadmap targets in 2022? And how are you preparing for these challenges?

Adam Russell: We don’t anticipate any serious barriers in reaching the MVP stage as that process is largely towards scaling an existing Proof of Concept.

As we develop the API however, we will be integrating with other technologies and that can often present unanticipated challenges. With the nature of our technology stack and its multi-layered approach, we believe it will enable us to pivot accordingly to develop alternative features and not lose significant time.

SpiderMan: That’s great to know. What marketing plans do you have in store for 2022?

Adam Russell REV3AL: Our overall strategy is to have REV3AL everywhere, as you know our tag line is “ALL WILL BE REV3ALED”, which basically means we will Rev3al you; if you are a fraud or scam and we will Rev3al you if you are the real deal.

We are still largely focused on building our community on Twitter & Telegram etc. We are constantly announcing new partnerships while also providing useful ‘security-centered’ content as a resource for our audience.

As our secure NFT marketplace gets finalized and we start to onboard creators and partners, there will be more exciting ways to engage with our users. We’ll also be attending and speaking at a number of events throughout the year to continue to introduce REV3AL to the Crypto industry.

SpiderMan: This is amazing. What are some of the things the Community can expect to see in the coming days?

Adam Russell: We have huge news coming soon although the current market conditions have put everyone in a little bit of a holding pattern. It’s sensible to assess and observe at the moment and to prepare for any changes in strategy that might be required. We are continuing to announce key partnerships and we will be launching on a Tier1 exchange soon

SpiderMan: We’re looking forward to that. Can you talk us through the longer-term vision for the token, how it interacts with the industry and what are the uses within its own ecosystem?

Adam Russell REV3AL: The Rev3al token has a deflationary burning mechanism that occurs whenever our digital watermark and authentication technology is deployed.

A unique algorithm is also used to generate the RVL-ID each time a token is burned. Several of our NFT and Metaverse partners will also be offering staking options soon to be announced as well as VIP access passes and incentives.

We are also planning some interoperable security between our Metaverse partners that we are super stoked about as well, which I can’t talk too much about just yet.

SpiderMan: No spoilers, got it!

Adam Russell: You guys will love it, there is PR, promotions, value, VIP access gamification and at the cent security..… shhhh

SpiderMan: Oooh, thanks for sharing. Do you have any other news or partnerships you would like to share?

Adam Russell: Yes. We have updated our Deck and website to share most of our recent partners. We have accomplished 54 partnerships so far and expect to accomplish 30 more in the next 2 months.

These partnerships vary in size and purpose and we are trying to build a complementary ecosystem that is centered around REV3AL’s technology. This includes blockchain & technology partners, creative and marketing partners & individual projects that will be integrating the technology moving forward.

Here is an announcement today from just one of our newest Metaverse partners: TCG World. They just closed the largest Digital land sale in history today at $100 MILLION!!

We are just getting started…our partners are beasts!

SpiderMan: Can’t wait to see more from the journey. Where can we join your community to stay updated?

Adam Russell: The details of the project of course can be found on our Link Tree:

All updates can be found on our approved social channels, PSA do not search for REV3ALTECH there are many Fraud sites and groups out there.

SpiderMan: Thank you again for sharing these updates with our Community. I will now open up the Community to questions from the floor. Please be reminded that we have “Slow Mode” enabled and will only be answering questions related to Rev3al.

The Floor is Now Open

Adam Russell: I’m ready

Questions from the Launchpool Community

Question: As you know, there are a ton of new NFT marketplaces being started over the past few months. Do you have a solid pipeline set up in order to secure partnerships with these marketplaces before anyone else? Also, do you anticipate offering equity in order for the big Marketplaces to adopt your API/tech?

Adam Russell: We are in talks with many NFT marketplaces however to start with we are going to launch a NFT marketplace to test the API and then integrate this into a virtual marketplace on the digital land we own within four of our Metaverse partners.

Question: What CEX are you now planning on?

Adam Russell: It’s a Top 5 exchange. We won’t be able to share this until they publicly share the info for the exchange listing and the date.

Question: How relevant is the project to the crypto space?

Adam Russell: Very!! REV3AL is an infrastructure project that solves a major problem in the NFT marketplace, gaming platforms, and Metaverse so I would say as relevant as one could be.

Question: Are you looking for a long-term vision? How will you reach it?

Adam Russell: We plan on positioning REV3AL as the Norton 360 of the Metaverse authentication and protection standard.

Question: Do you plan to “whitelabel” your tech to the marketplaces in order for them to build trust or will it be branded Rev3al?

Adam Russell: It will always be powered by or protected by REV3AL, we are starting with a B2B solution with a B2C brand and then morphing into a B2C brand/solution.

Question: How do you plan on surviving if these bear markets continue for long?

Adam Russell: We have reserves that will last over 1 yr, we have an equity round planned so we don’t have to solely rely on the Crypto market. This would be private equity.

We know that to develop and launch REV3AL 360 we need to have the runway and wherewithal, we are all experienced in this space as advisors and investors and have seen multiple bear markets.

Question: What is your main goal in building this project? And how people can get on the benefit the project that your are building?

Adam Russell: Everyone that buys a digital Media asset online could potentially benefit from our tech when we roll it out.

We are number 3 on the project list very exciting news

SpiderMan: If the Community has any more questions or if it’s unanswered here, please hop over to the REV3AL Community to have it answered there:

Again, thank you Adam Russell for your time in sharing all the info and we can’t wait for what’s ahead.

Adam Russell: We really appreciate Launchpool and its community. You guys rock! We are building something amazing and are excited to have you all be a part of it. It’s been our pleasure 💯🔥

Stay tuned for the Exchange announcements very soon! ✅

SpiderMan: Thanks, to everyone that participated!

This will be the end of our AMA.

About REV3AL

The Rev3AL platform provides artists, creators, and IP owners with protection across the digital spectrum/Metaverse and into the physical world. The REV3AL digital watermark pinch to Rev3al technology uses multiple layers of security to protect and authenticate data.


About Launchpool

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