Clout.art turns your most valuable content, such as your most successful Instagram posts, into unique NFTs. Your content becomes part of a valuable collection of assets and a source of income for creators, followers and collectors.
Clout.art is a platform for NFTs created from legacy social media content, and a creator economy where creators and fans come together through the $SWAY token. The core idea of Clout.art is to capture the “Clout & Art” value of pivotal web 2.0 social posts from an influencer’s digital story, turning them into unique NFTs that can capture value for the influencer, their followers and collectors.
The Current Landscape
Existing social platforms such as Instagram grew their user base by offering a way for creators to accrue “Clout” in the form of likes and interactions to build social capital for “free”. However, in order to effectively monetise this social capital, creators have to align their brand with products via endorsements or run ads in which most of the value is accrued to the platform acting as an intermediary between the advertisers and the creators.
As platforms like Instagram have grown, they have taken more control over their advertisers, creators and users, making it virtually impossible for creators to leave the ecosystem and continue to monetise their work at the same level.
“If you are not paying for the product, you are the product.”
Therefore, legacy content creators currently stuck in web 2 platforms like Instagram face a tough decision: continue to create content in a walled-garden where their data is collected and used against them to syphon more of their value away or try to build their entire social presence from scratch on a new platform, neither of which seem particularly appealing.
There is another way.
The Future of the Creator Economy
Clout means influence that can be measured in likes, comments, and shares, collectively known as engagement. If clout can be measured, it can be valued. The more likes a post has, the more clout it has, and thus the more intrinsic value.
Since the first mainstream breakthrough of NFTs in 2017 with Cryptokitties, an ever-growing number of artists have realised the opportunity to convert clout into value, culminating in the US$69 million sale of Beeple’s Everydays. Clout is now more than just likes and shares. With NFTs, Clout becomes art.
Every day, 95 million images are posted to Instagram, 720,000 hours of videos are uploaded to YouTube, and 700 million people scroll through their TikTok feed. Clout.art converts these pivotal moments in an influencer‘s digital story into unique NFTs that are incredibly valuable to the influencer, their followers, and collectors. Moreover, it introduces a new economy layer powered by NFTs, that can sit on top of existing content platforms to align incentives for all participants in the process.
The NFTs provide a mechanism for new value creation. However, they can also help with the monetisation of the well-documented social value of existing content, thus opening a new revenue channel for content creators with even a few devoted followers.
A paradigm shift is coming that will put creators first. Clout.art is built to empower the creator and reward the curators and followers through an incentives mechanism that rewards all participants in the process with a native staking token, $SWAY. Staking is the new following.
Introducing the $SWAY Token
The Clout.art platform runs on the Sway Social Protocol, which is powered by native token $SWAY which is staked to replicate following:
- Content creators establish individual pools for their NFTs
- Users stake $SWAY tokens in the creator pools they wish to support
- Staked $SWAY tokens share in the revenue from their pools
With $SWAY, social capital is translated into an asset class. We can draw on parallels to credit markets where the existence of third-party guarantors or credit underwriters reduce the overall cost of capital and enhance the earnings power for primary debt issuers. By analogy, the $SWAY token holders are providing a Social Underwriting facility for content creators. Social Capital model enables a commercial relationship to exist between content creators and their underwriters.
$SWAY is the oil in the machine that makes the Clout.art platform run. It provides utility for the platform including:
- Minting — creators will need SWAY to mint tokens (based on the amount of clout that a post has, in turn, based on the engagement levels for that post).
- Staking and Rewards — the Dynamic Creator Staking Pool will enable any user to stake their SWAY against the account of a content creator. They can follow a content creator and indicate which content creators believe will add the most value to the platform.
- Governance — SWAY holders will be able to vote on Clout.art content and any changes to its economic parameters.
- Staking Booster — Private contributors to the pre-sale will have the option to choose an extended lock-up period that offers higher long-term rewards.
The Clout.art Team
The Clout.art team is full of pioneers who have built and scaled businesses with years of experience in NFTs, Blockchain, web and mobile app design, growth marketing, social media and much more.
On the technical, creative, and business sides, Clout.art has it fully covered. The team is building the creator platform of the future and hitting roadmap milestones one by one.
For Launchpool members who want some SWAY in the future of this decentralised creator platform, all you need to do is stake your $LPOOL to start gaining Clout!
Launchpool leverages communities, knowledge, expertise, contacts and capital to provide crypto projects with the best possible start to life, maximising their chances for success in this fast moving & dynamic space.
Clout.art turns your most valuable content, such as your most successful Instagram posts, into unique NFTs. Your content becomes part of a valuable collection of assets and a source of income.