Monetise your content with Clout.art

Clout.art turns your most valuable content, such as your most successful Instagram posts, into unique NFTs. Your content becomes part of a valuable collection of assets and a source of income for creators, followers and collectors.

Launchpool x Clout.art

The Current Landscape

Existing social platforms such as Instagram grew their user base by offering a way for creators to accrue “Clout” in the form of likes and interactions to build social capital for “free”. However, in order to effectively monetise this social capital, creators have to align their brand with products via endorsements or run ads in which most of the value is accrued to the platform acting as an intermediary between the advertisers and the creators.

“If you are not paying for the product, you are the product.”

Therefore, legacy content creators currently stuck in web 2 platforms like Instagram face a tough decision: continue to create content in a walled-garden where their data is collected and used against them to syphon more of their value away or try to build their entire social presence from scratch on a new platform, neither of which seem particularly appealing.

Enter, Clout.art

Power to the Creators — Clout.art

The Future of the Creator Economy

Clout means influence that can be measured in likes, comments, and shares, collectively known as engagement. If clout can be measured, it can be valued. The more likes a post has, the more clout it has, and thus the more intrinsic value.

Introducing the $SWAY Token

The Clout.art platform runs on the Sway Social Protocol, which is powered by native token $SWAY which is staked to replicate following:

  • Users stake $SWAY tokens in the creator pools they wish to support
  • Staked $SWAY tokens share in the revenue from their pools

$SWAY is the oil in the machine that makes the Clout.art platform run. It provides utility for the platform including:

  1. Minting — creators will need SWAY to mint tokens (based on the amount of clout that a post has, in turn, based on the engagement levels for that post).
  2. Staking and Rewards — the Dynamic Creator Staking Pool will enable any user to stake their SWAY against the account of a content creator. They can follow a content creator and indicate which content creators believe will add the most value to the platform.
  3. Governance — SWAY holders will be able to vote on Clout.art content and any changes to its economic parameters.
  4. Staking Booster — Private contributors to the pre-sale will have the option to choose an extended lock-up period that offers higher long-term rewards.

The Clout.art Team

The Clout.art team is full of pioneers who have built and scaled businesses with years of experience in NFTs, Blockchain, web and mobile app design, growth marketing, social media and much more.

About Launchpool

Launchpool leverages communities, knowledge, expertise, contacts and capital to provide crypto projects with the best possible start to life, maximising their chances for success in this fast moving & dynamic space.

About Clout.art

Clout.art turns your most valuable content, such as your most successful Instagram posts, into unique NFTs. Your content becomes part of a valuable collection of assets and a source of income.

Launchpool connects varied stakeholders in the crypto community, including funds, community, marketers and experts, incentivising all. Join: t.me/launchpoolxyz